We have local video… All of our staff is local. Meyers points out “A lot of our suppliers are local. In an era where many large festivals are run completely by out of state entities, Upheaval is truly an event that supports local businesses and the overall local economy. We all know the difficulties local businesses faced during covid shut downs. I mean seriously…when is the last time you walked from your hotel to your music festival? To further speak to the accessibility of the venue, we at Rock Lines are staying at a hotel less than a mile from Belknap Park. When we do Breakaway up there you get some beautiful sunsets and a view where you can look out over the city”. Tucked in between a business district and a neighborhood, Meyers describes the venue as a natural amphitheater, “It’s got a baseball field diamond on the lower level and then this really massive hill with a great lookout at the top, which is where our second stage will go.” She added, “It’s a great experience. truly something every rocker will enjoy.Īnd to add to your rock n roll experience, there will be merch vendors, tattoo artists, and some delicious food and drink options.īelknap Park is a downtown city park about a mile from Grand Rapids city center. There is nu metal, heavy metal, hard rock, classic rock, southern rock, etc…. The line up is well rounded with national acts like Korn and Rob Zombie to up and coming MI homegrown favorites like Heartsick and Vestigial. Meyers is excited about the future of that partnership and to be creating an event that will go on for hopefully decades to come.įrom the looks of it they certainly did their best to come through for Michigan Rock N Roll fans this year. From there they partnered with Rock Fest promoter Wade Asher to start routing the talent. That was our initial point, ‘We need a Rock festival'”, she added “West Michigan has always been a very strong rock market”, and since they had been investing in Belknap Park as a company, and hosting Breakaway Music Festival for the last several years, Grand Rapids was an obvious choice. Rock Festivals are doing well around the country and it’s an audience that really isn’t being reached with a multiple day event here in state. When asked where the idea came from to start this festival, Jenna Meyers says “Obviously there isn’t anything else like this in Michigan. So let’s get right down to it and talk about our #TopFive favorite reasons to add Upheaval to your summer plans… We spoke to Jenna Meyer, VP of MiEntertainment Group, and learned there are quite a few things that make this a festival an event you don’t want to miss. The festival’s inaugural night is this Friday, and in many ways marks the beginning of large scale music festival season in our neck of the woods.
This year there is one more to add to the list, the UPHEAVAL FESTIVAL in Grand Rapids Michigan. Living in Cleveland Ohio I consider myself lucky that every summer there are so many music festivals within driving distance.
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